Great Examples of Paid Blog Posts Done Right
Written February 14th, 2007 by Paul in Blogging
Earlier on I was thinking of writing a post on how to incorporate paid reviews into a blog. More specifically, how to do the disclosure thing while still making he post objective and useful for your readers.
Then a post on that very subject, from Duncan over at 901am.com, pops up in my feed reader. (no, no, I won’t say “great minds think alike” here - I’m going to delete this before hitting the publish button… damn! I forgot)
Anyway, Duncan points to a post over at Yaro Starak’s blog that’s a prime example of how to do a paid post the right way. How do we know it’s done the right way? Read the comments on that post. The fact that Duncan linked to it. The fact that I linked to oth of them. Heck the sponsor himself is even commenting and carrying on conversations in the thread! That’s how it’s done folks.
Another great example is how John Chow writes this post.
Lets hope more people get the hint on how to write paid reviews. Why?
- Your readers will respect you for being honest and up-front with them
- See how useful those example reviews I linked to are?
- When other review advertisers see how thorough you are at doing the reviews, they’ll buy reviews from you too
- and my fire alarm just went off so I have to go stand out in the snow for a while
February 16th, 2007 at 12:50 pm
I’m getting so annoyed by paid posts. There’s so many good blogs that have gone from 1 insightful post a day to 10 paid posts per day a here and there decent post. I know that some people are making OK money from it, it’s just annoying.