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Google Using Blogs To Supplement SERPs

Written March 8th, 2008 by Paul in Blogging, Tech

Ok, I’m probably late to notice this, but I just did a Google search for daylight savings time and noticed that over on the right hand side of the search results page, where AdWords ads normally appear, there were search results labelled “Blog Results »»” (click the thumbnail below for a full sized view of the page).

Google using designated blog search results on regular SERPs

Yes, I know that blog posts show up in Google’s regular search results, but I’ve never seen them clearly labelled like this before. Has anyone else noticed this?

For me, as a long time blogger and somewhat of a blogging evangelist, when a search engine the size of google goes out of it’s way to let searchers know that “These results are from blogs” and also places a link above the results the searcher can use for further blog searches (even though that link leads to results on their own blog search service), it’s a massive hat-tip to blogs, bloggers and blogging as a whole. It helps legitimize blogging to a higher degree.

Good onya Google. Bravo, and thanks, sincerely.

Update: I just tried to replicate the same results so that I could add a link to my post above and the blog search results did not show up this time. Which leads me to believe that they are testing this feature in a limited way.

So Google, when will we see this go mainstream? Matt? Anyone?

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I'm Paul Short, a pro-blogger, entrepreneur and diehard geek from Ontario, Canada. This blog is where I write my personal views on tech, new media and online business. You can find out more about me here »»