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Posts filed under ‘Blogging’

TalkNewMedia.com Open in BETA

Written March 19th, 2007 by Paul in Blogging, Business, Tech

We’re opening the TalkNewMedia.com forum to new members. It’ll be a BETA mode for about two weeks so we can slowly roll out some features we’re working on, like a main blog, miniblogs for each member, various syndication tools, interaction between the site and several social networking & publishing platforms via API, etc.

TNM (TalkNewMedia) will be my main project site for quite a while from now on. Anything tech, new media or Web 2.0 related that I have to say will be said there and this blog will revert back to being my personal blog.

Drop by, sign up and say Hi!

Most Useless Top 100 Blogs List On The Internet

Written March 17th, 2007 by Paul in Blogging

http://daily.mequoda.com/top100/blogs-jan07.html

Oh. My. God.

What am I doing? Twittering

Written March 11th, 2007 by Paul in Blogging, Tech

Goddammit. I signed up for Twitter.com and I think I’m getting addicted.

It’s a sure sign that the site is damn cool.

Selling Blogs, Suffering the Consequences

Written March 9th, 2007 by Paul in Blogging

Selling blogs seems to be a hot topic around the ’sphere lately, but one thing I’ve never seen anyone mention in the near endless pontificating on the subject is this…

Do you have a contingency plan in place to replace the income that blog was generating?

Lets say you have a blog that’s making $1000 per month in net income. More and more I’m seeing the 10-12X monthly revenue = selling price formula .

Now, f I sell that $1000 a month blog for $12,000, that’s basically an entire year’s income that I get in a big chunk, which is cool.

But, if I have no plan to replace that income, in a year I’ll be losing money on the sale. Simple mathematics (maybe oversimplified) but an important thing to consider when you really think about it.

You got a way to fill up the gas tanK when it runs empty?

Great Examples of Paid Blog Posts Done Right

Written February 14th, 2007 by Paul in Blogging

Earlier on I was thinking of writing a post on how to incorporate paid reviews into a blog. More specifically, how to do the disclosure thing while still making he post objective and useful for your readers.

Then a post on that very subject, from Duncan over at 901am.com, pops up in my feed reader. (no, no, I won’t say “great minds think alike” here - I’m going to delete this before hitting the publish button… damn! I forgot)

Anyway, Duncan points to a post over at Yaro Starak’s blog that’s a prime example of how to do a paid post the right way. How do we know it’s done the right way? Read the comments on that post. The fact that Duncan linked to it. The fact that I linked to oth of them. Heck the sponsor himself is even commenting and carrying on conversations in the thread! That’s how it’s done folks.

Another great example is how John Chow writes this post.

Lets hope more people get the hint on how to write paid reviews. Why?

  • Your readers will respect you for being honest and up-front with them
  • See how useful those example reviews I linked to are?
  • When other review advertisers see how thorough you are at doing the reviews, they’ll buy reviews from you too
  • and my fire alarm just went off so I have to go stand out in the snow for a while

Months ago I signed up for ReviewMe.com to check it out as a possible option for a sponsored post ad agency for some of my blogs. I guess I forgot to pull my blogs off their system and today, I’ve recieved 2 identical emails from a PayPerPost rep in the past few hours.

I understand that you currently use ReviewMe.com as part of your web marketing strategy. Have you considered using PayPerPost.com? We have a larger more comprehensive network, better tools such blogger segmentation, lower fees, and will get you better results. [snip]

Looks like, along with the other ‘antics’ used to garner attention, the PPP crew has now resorted to mining data from other blog ad publisher and advertiser lists, and are visting the sites and mass contacting bloggers trying to persuade them to use PPP instead.

I’ve tried to stay neutral on PPP as best I can, but when a company resorts to spam (ie. unsolicited commercial email), I’ve now been pushed to the anti-PPP side of the fence. Especially since they’re actively trying to rape another company’s client list in the process.

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I'm Paul Short, a pro-blogger, entrepreneur and diehard geek from Ontario, Canada. This blog is where I write my personal views on tech, new media and online business. You can find out more about me here »»