I’ve tried my best to stay out of the PayPerPost spin cycle. To be honest with you I think both sides of the argument are being fought from self serving standpoints.
On one hand you have PPP who operates as a link broker where advertisers sign up because they want their links and reviews in the editorial content on blogs. Bloggers then sign up and chose to write about the advertisers whose products or services suit their blogs the best, and they get paid a few bucks for the links and brief commentary.
On the other hand, there’s no requirement for bloggers to disclose that what they have just written has been paid for by said advertisers. Therein lies the problem and the cause of the ranting from other bloggers, A Listers and mainstream media.
My viewpoints:
1. If someone wants to make money from their blogs, they have every right to.
2. If, during the moneymaking process, that blogger destroys their credibility through non-disclosure, that’s their own problem.
3. If other bloggers don’t like how the money is being made by other bloggers, they have the right to voice their opinions.
4. You’ll never see a PayPerPost opp on any of my blogs because it’s not my thing. I won’t do a sponsored post, in an editorial format, for any less than $500 because I know the true value of posts on blogs. And if and when I do write a sponsored post, it will follow the disclosure format of how Rafat Ali does it on PaidContent.org (Example Sponsored Post @ PaidContent.org)
5. I don’t think PPP or their bloggers are evil, the devil, or destroying the integrity of the blogosphere as a whole.
6. I DO think bloggers are grossly undervaluing their content with $10 paid posts though, and always will. The benefits for advertisers is huge from all areas, especially SEO.
Now, here’s the problem I have with the PPP bashing.
Strike 1:
100% of the bashers are simply not as intelligent as they would like you to believe. For one, if they are THAT passionate about saving the blogosphere and trying to elevate the level of journalistic integrity, they wouldn’t be spreading their tail, puffing out their chests and crowing about it every day. Those people are supposed to be the top online blogging, business and publicity experts, yet through their nonstop bile belching they’ve elevated PPP to the point where mass media and business leaders are taking notice. PPP just recently recieved $3,000,000 in funding. That’s how popular their model has become as a result of all the A List crowing.
Strike 2:
PayPerPost pays out around $2 - $20 to bloggers, with the average coming in around the $8 mark. They’re supposedly the cancer of the blogosphere because those paid posts will be slanted in favor of advertisers, thus giving a false sense of approval of a product or service on the part of the blogger. I can understand that, as I myself would give somewhat less credibility to a post if I knew the blogger had been paid to write it. But…
In the ongoing attempts to bash PPP, major media sources and (pseudo) journalists are contacting PPP bloggers for interviews, lying to them and saying the ensuing article will be objective and then misquoting and twisting that bloggers words to make them look like idiots - all for the purpose of linkbait and to play on the present controversy - so they get more traffic, pageviews and the resulting CPM revenue from THEIR advertisers.
PPP Blogger - writes favorable post for $8 for advertiser.
Journalist/Basher - lies, slams blogger to increase ad revenue.
Who the hell do the bashers think they’re fooling by doing this? Oh wait, 100’s of 1000’s of people who are naive enough to think mainstream media and A Listers have integrity because of who or what they’re perceived to be - ethical.
Strike 3:
Sorry dumbasses, PayPerPost is here to stay now that you’ve made them famous.
Even though I don’t fully agree with the PPP model, my hat gets a tip toward Ted Murphy for seeing the opportunity, letting the bashers have their tantrums, and monetizing all that publicity.
Now Ted, use some of that $3,000,000 clout to stick up for your bloggers like a man and do something substantial for the ones who are getting lied to and slammed by the media. Don’t let your followers take your crap for you without standing up for them. Be a real leader in this fight.
I’m referring to this post on Lynn Terry’s blog and the (oh, I SO want to call her a bitch) author of this Advertising Age article.